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Could your content do with a big glug of glue?

If you want insightful, imaginative and engaging content that’ll also knock the socks off Google bots, look no further.

My name is Keeley Henderson and I’m the founder of Honey Bee Media. I use my 18 years of award-winning global journalism experience to help mid and top tier organisations wow their target audiences with quality brand journalism.

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I specialise in:

Thumb-stoppingly good brand stories that leave the competition in the dust​

Magazine-quality news and
lifestyle articles​

Magazine-quality news and
lifestyle articles​

Book in a free 15 minute discovery call

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Do you need an experienced, knowledgeable, enthusiastic brand journalist?

Congratulations - you’ve found me!

Got big scary deadlines?

You’re already up to the eyeballs, but you’ve still got a mountain of content to carefully craft and the impossible deadline is looming.
Let me take that weight from your shoulders.

Feeling frazzled by skills gaps?

You’re a skilled marketer, but you don’t have the interviewing or writing experience necessary for the nuances of this particular asset.
I get the nuggets of gold others overlook (I’ve got the awards to prove it).

Suffering from angle fatigue?

It’s a whopper of a project and you’re deeply enmeshed. You need a fresh pair of eyes to find a brand spanking new perspective.
Crafting clever angles is what made me a great news editor.

And the best bit is, I’m super fun to work with.

Read my testimonials

What I can do for you

Convert your target audience to customers with unique, engaging and inspiring copy that’ll also please the Google gods.

Search engine optimised (SEO) website copy

I infuse my SEO-friendly copy and content with the magic of storytelling to help you win audiences and increase sales.

Articles and Blogs

Build and maintain brand authority with SEO-friendly articles that inform, educate and entertain your target audience.

Case Studies

Why try to sell your own products and services when happy customers can do it for you? 

Brand Stories

Unique, imaginative and heartwarming brand stories can turn your target market into your biggest fans.

Press Releases

Want to be recognised as a leader in your field? Positive media exposure can be invaluable.

What clients say

“Not only is Keeley a delight to work with, her insightfulness, experience and creativity knows no bounds! She has a gift for understanding her clients and target audiences’ unique perspectives and translating them into copy that converts. Would recommend Keeley to anyone who is looking for content that is immersive, engaging and highly impactful!”
Cat Schryvers
Cat SchryversSet My Brand Up
“Keeley is a breath of fresh air - she is light, fun and a pleasure to work with. She is super focused and has a wealth of knowledge that cuts through the fat, delivering effective, efficient content and storytelling to draw you in and pack a punch. What are you waiting for?”
James Maloney
James MaloneyMind and Body Connection
“I worked with Keeley at Honey Bee Media for copywriting on my website. Keeley understood the very specific brief and absolutely nailed it. Everyone who has seen my website loves how original the wording is for what can be a very boring topic. I couldn’t be happier with the results and will use Keeley for all my copywriting needs going forward.”
Justin Hooper
Justin HooperLifestyle Led Wealth
“I was impressed by Keeley’s experience, her knowledge and the fact she’d written articles for so many different publications. I jumped at the chance to engage her and everything from how the press release was written to its delivery was perfect.”
Ben Tracy
Ben TracyFinelines Jewellers
“Wow! Keeley is a breath of fresh air and a true expert in her field. She interviewed me and came up with an amazing interview piece and loads of other material for me to use on my website and advertising. I will be using Keeley again and again. I have no hesitation in recommending Keeley from Honey Bee Media.”
Michelle Tavli
Michelle TavliMTA Travel
“She may be on the other side of the globe, but Keeley was fantastic when she gave me advice on how to approach ‘selling in’ a story to UK magazines and nationals. The story was eventually used in Take a Break magazine. Such a talented, approachable professional who knows how to get results.”
Tracy Walker
Tracy WalkerFreelance Journalist
“It took me years to learn the importance of a great story. The bottom line is, people buy stories. Working with Keeley, we started to create "stories that sell", and boy, it made a difference to our business! Thank you Keeley, you have sure made a difference to our business and most importantly, our lifestyle.”
Paddy Sweeny
Paddy SweenyStain Busters
“Excellent service and knowledge! Keeley was amazing and helpful setting up the wording on our new website. Highly recommend.”
Peter Main
Peter MainAll Car Detailing
“Keeley Henderson is an absolute pleasure to work with! Not only is she incredibly talented, but she is among the most hardworking journalists I have ever come across.
Whether it was as a colleague or commissioning stories from her as freelancer, I have always found Keeley’s manner very professional, and she treats each case study with the utmost respect and care.
She can turn her hand to any style of feature, from a violent crime to an emotional and touching love story, and her copy is always clean, concise and keeps you gripped from beginning to end.
I cannot speak highly enough of Keeley and her incredible work.”
Stacey Hicks
Stacey HicksFormer Editor of Who magazine
“I’ve worked with a lot of real life journalists and Keeley Henderson is one of the very best I’ve seen in action. From chasing a lead to getting the very best out of an interview and writing it with empathy and skill, Keeley is at the top of her game. I have no hesitation whatsoever in recommending her as a first rate writer who gives every job 100 per cent.”
Frances Sheen
Frances SheenFormer Editor of New Idea
“I have been interviewed by all forms of media from nearly every continent on the globe, faced media hoards with every possible question thrown at me in quick succession, including the infamous English paparazzi during both Prince William’s Australian visit and Queen Elizabeth and Prince Phillip's visit.
I cannot tell you how refreshing it was to work with Keeley. Her knowledge, compassion and the way she conducts herself puts her in the top one per cent of all media personnel I have dealt with.
Keeley is a trusted adviser to me, and I very much seek out and value her opinions on all forms of media. She was instrumental in liaising and advising me with what was to become the biggest change.org social media petition for many years.
I have had a lot of professional dealings with Keeley, and not just my opinion, but history also shows that she has instinct, credibility and trustworthiness that many of her peers can only admire from afar.”
John Tyson
John TysonAustralian justice campaigner
“Keeley Henderson was fabulous to work with. I found her to be very thorough and pedantic in getting our family story correct. Keeley's questions were in-depth and logical. I was very impressed with the way Keeley summarised what was a very detailed and long-winded story. She not only managed to cover all the important details in the short word count of 800 words, but we believe she totally nailed it. 
I was also very pleased with the way Keeley cross-checked final details with my husband and me. We didn't require any changes to the story and I was very pleased with the final results in print in New Idea. Keeley also made the interview process fun and engaging. It can be difficult to explain what I do but Keeley's interview style made the questions easy to answer. I have worked with many journalists over the past few years, and Keeley is a stand-out in terms of her professionalism and manner. I can only describe Keeley's writing style as brilliant. Thank you, Keeley, for bringing our story to life in such an engaging and memorable way.”
Penina Petersen
Penina PetersenThe Savings Room